Privacy Policy

1. INTRODUCTION

Welcome to Afftrax.com. At Afftrax ("we," "us," or "our"), a service under TriVergeTech Pvt. Ltd., we are deeply committed to protecting your privacy and handling your personal data with transparency and integrity. This Privacy Policy is designed to inform you about our practices regarding the collection, use, and disclosure of your information when you access our website, use our performance marketing platform, or interact with any of our other services (collectively, the "Services").

This policy applies to all users of our Services, including advertisers, partners, and casual website visitors. By accessing or using our Services, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service. If you do not agree with the terms herein, we kindly ask that you do not access our site or use our Services.

2. INFORMATION WE COLLECT

To provide and improve our Services, we collect information that you provide directly to us, information that is generated automatically during your use of the Services, and information from third-party sources. The types of information we collect are detailed below.

A. Information You Provide to Us

• Account Registration Information: When you create an account, we collect personal details necessary for registration, such as your full name, email address, phone number, company name, and a secure password.
• Payment and Billing Information: To process payments and subscriptions, we collect financial information, which may include credit card details, bank account information, billing address, and other data necessary to complete transactions. This information is securely handled by our third-party payment processors.
• Communications with Us: We collect information when you communicate with us directly, such as when you contact our customer support team, send us an email, or respond to our surveys. This includes the content of your communications and any contact information you provide.
• Profile Information: You may choose to provide additional information for your user profile, such as a profile picture, website URL, and details about your marketing preferences.

B. Information We Collect Automatically

• Usage and Log Data: We automatically log information about your interactions with our Services. This includes the pages you visit, the features you use, the links you click on, the time and date of your access, and other actions you take within the AffTrax platform.
• Device Information: We collect information about the device you use to access our Services. This includes your IP address, device type, operating system, web browser type and version, unique device identifiers, and network information.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. This helps us to personalize your experience, remember your preferences, perform analytics, and deliver targeted advertising. You can control the use of cookies through your browser settings.

3. HOW WE USE YOUR INFORMATION

We use the information we collect for a variety of business purposes, which are grounded in legitimate interest, contractual necessity, and legal compliance. These purposes include:

• Service Provision and Management: To operate, maintain, and provide you with the full functionality of our Services, including creating and managing your account, processing transactions, and enabling core platform features.
• Communication and Support: To communicate with you regarding your account, send administrative information such as updates to our terms or policies, and respond to your inquiries, comments, and support requests.
• Personalization and Improvement: To understand how our users interact with the Services, analyze usage patterns, and use this insight to improve our platform, develop new features, and personalize your user experience.
• Marketing and Promotions: To send you marketing communications, promotional offers, and newsletters that we believe may be of interest to you, in accordance with your communication preferences. You may opt out of these communications at any time.
• Security and Fraud Prevention: To protect the security and integrity of our platform, prevent fraudulent activity, investigate suspicious activity, and enforce our terms and policies.
• Legal and Regulatory Compliance: To comply with applicable laws, regulations, court orders, subpoenas, or other legal processes, and to protect our legal rights and the rights of our users.

4. INFORMATION SHARING AND DISCLOSURE

We do not sell your personal information. However, we may share your information in the following limited circumstances to provide and improve our Services:

• Service Providers: We share information with trusted third-party vendors, consultants, and other service providers who perform services on our behalf. This includes payment processors, cloud hosting providers, data analytics services, and customer support tool providers. These providers are contractually obligated to protect your information and are only permitted to use it for the specific services they provide to us.
• Business Partners: We may share information with our business partners with whom we offer co-branded services or engage in joint marketing activities. We will only do so with your consent where required.
• Compliance with Law and Legal Requests: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to respond to subpoenas, court orders, or other legal processes. We may also disclose information to protect and defend our rights and property, or the safety of our users or the public.
• Business Transfers: In the event of a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership.
• With Your Consent: We may share your information for any other purpose with your explicit consent.

5. DATA SECURITY

We take the security of your data very seriously. We have implemented a range of administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include data encryption, firewalls, and secure socket layer (SSL) technology. We regularly review our security procedures to consider appropriate new technology and methods.

However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. It is also important for you to protect against unauthorized access to your password and to your computer or device. Be sure to sign off when finished using a shared computer.

6. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, to comply with our legal obligations, resolve disputes, and enforce our agreements. The retention period for your data depends on the nature of the information and the purposes for which it is processed.

We have established specific retention periods for different categories of data, which are guided by legal requirements and business needs. These retention periods are detailed below:

• Account Information: We will retain your personal and account information for as long as your account is active. If you choose to close your account, we will delete your information within a commercially reasonable timeframe, unless we are required to retain it for legal or regulatory purposes.
• Financial and Transactional Data: In order to comply with tax and accounting laws, we are required to retain financial and transactional data for a minimum of 7 years. This includes records of payments and services you have purchased from us.
• Usage and Device Information: We may retain usage and device information for analytical purposes for up to 24 months. This data helps us to improve our services and understand how our users interact with our platform. After this period, the data will be anonymized or deleted.
• Marketing Information: Information used for marketing purposes will be retained for as long as you have consented to receive marketing communications from us. You have the right to withdraw your consent at any time. Upon withdrawal, your data will be deleted from our marketing lists, unless it is being retained for other purposes outlined in this policy.

Once the retention period expires, your personal data will be securely deleted or anonymized. Anonymized data may be used for statistical purposes, but it will no longer be associated with you. In some cases, we may be legally required to retain your data for a longer period. For example, we may be required to retain your data to comply with a court order or to prevent fraud.

Please note that this policy is subject to change. We will notify you of any material changes to our data retention practices by posting a notice on our website or by sending you an email.

7. YOUR RIGHTS AND CHOICES

Depending on your location, you may have certain rights regarding the personal information we hold about you. We are committed to facilitating these rights. These may include:

• Right to Access: You have the right to request a copy of the personal information we are processing about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information.
• Right to Erasure (Right to be Forgotten): You have the right to request the deletion of your personal information, under certain conditions.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information, under certain conditions.
• Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• Right to Object: You have the right to object to our processing of your personal information, under certain conditions, particularly for direct marketing purposes.
• Right to Withdraw Consent: Where we have relied on your consent to process your information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the contact details provided below. We will respond to your request in accordance with applicable data protection laws.

8. CHILDREN'S PRIVACY

Our Services are not directed to, and we do not knowingly collect personal information from, individuals under the age of 13. If we become aware that we have inadvertently collected personal information from a child under 13 without verification of parental consent, we will take steps to delete that information from our servers as soon as possible. If you believe that we might have any information from or about a child under 13, please contact us immediately.

9. INTERNATIONAL DATA TRANSFERS

We operate globally, which means your personal information may be transferred to, stored, and processed in countries other than your own. These countries may have data protection laws that are different from the laws of your country. We take appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy. This includes implementing legally recognized transfer mechanisms like the European Commission's Standard Contractual Clauses for transfers of personal information between our group companies and with our third-party providers.

10. THIRD-PARTY LINKS

Our website and Services may contain links to other websites or services that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, and other factors. When we do, we will update the "Last updated" date at the top of this policy. If we make a material change, we will provide you with notice, such as by sending an email or posting a prominent notice on our website before the change becomes effective. We encourage you to review this Privacy Policy periodically to stay informed about our data protection practices.

12. CONTACT US

If you have any questions, comments, or concerns about this Privacy Policy, our data practices, or your rights, please do not hesitate to contact us at: